Nowadays, No company can be really competing in the market if it doesn’t have presence on the internet. Marketing has evolved into a more complex matter since everything can be done through a pair of clicks. Given the situation, most of the companies decide to open a blog or an account on a social network in order to get closer to the clients, and offer a personalized attention.
But having a blog purely related to your company is not something that can be lightly taken, as a part of your business plan, it need to be properly planned. And there’s no better plan for your blog that building a SEO strategy for it. When you apply SEO (search engine optimization) to your blog’s entries, you can get more benefits than you think. But “Where to begin?” you ask yourself. Well, when it comes to SEO nothing is written on stone, you can change your strategy many times as you want, but certainly there are some basic knowledge that you need to have in order to make get the best from optimization.
From the very beginning
When it comes to SEO, you have to be careful when choosing where are pointed your publications, meaning: your niche. You have to have clearly defined what kind of market you want to immerse in. This is going to help know what kind of people are you writing to, who are your direct rivals and how you are going to build a marketing strategy. So for every SEO strategy, this should be step 1.
Make the domain count
One would think that the domain name is a part of your blog that SEO would not need to touch. But thinking that way is a mistake. The domain of your site is something that is analyzed by the search engines to index the sites. The best thing you can do to optimize your domain is to choose a popular word, related to the topic that you write about and including it on your domain name, this will give you more chances to get on top results in the search engine pages.
Writing with purpose
Optimization is about “ranking” in the best position when the search engines look through your page’s information. Given this, you have to think carefully what you are going to write and even the words you are going to choose. Keep in mind that you have to pick a relevant word related with the topic that you write about, make that word appear at least three times in your article, that way you’ll make the engines relate your publication with the word and thus, making the reader go to your page.
Hook up the reader
Sometimes, when writing, one tends to simply put the words in order for others to understand you, because of that, the main point of the article is not clearly seen from the beginning and the readers leave before you can explain properly what you want. So, when writing your article, let the reader know what the article is about, what points you are going to explain, and how you are going to help them. This way you’ll be sure to keep them reading until the end.
These are four basic aspects that you definitively have to keep on mind when planning your SEO strategy, but this is not something that you are supposed to do word by word, you can plan your own strategy depending of your needs and the things that works for you.
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